Strategic Travel – Using Big Data for Corporate Travel
Strategic Travel is focusing on adding value to your business through your corporate travel. It follows the argumentation of our previous blog post on strategic business travel. But what does Strategic Travel actually means?
A meeting with an important potential client comes up
In most cases, business travel is reactive. An opportunity comes up such as a meeting with an important potential client and the business travel is planned and booked. It almost doesn’t matter how much it is to follow this opportunity. The potential gain outshines the costs. But what about if this opportunity to meet with that important potential client would have been planned from the beginning? What about, if there was a strategy in place to get in contact with this potential client and turning him into an actual client? Strategic Travel takes you key customer and potential clients into account when planning business trips.
The global senior sales team wants to meet in-person
Let’s look at another example. An internal face-to-face meeting with the global senior sales team is needed. How do you select where to meet? In almost 100% of the cases, the meeting location selection is purely based on personal opinions. Thoughts of 5 people are based in Location A and 10 in other locations, so let’s meet in Location A because it will be cheaper. Now we have already showing several cases that it can be much cheaper and easier (e.g. visa requirements) to bring the whole group to a Location B than bringing everyone to Location A.
Strategic Travel is letting Data tell you where and when to travel
Now let’s take the second example one step further. So we know already that you can save cost and time by selecting the meeting location through big data analysis. This is not yet strategic. This is efficient. Adding the strategic component would be, for example, comparing meeting locations where you have a high density of potential important clients. For example, if your companies key clients are Fortune 1000 companies, do you know that in 2015, Texas was the State in the US with the highest density (107) of Fortune 1000 companies? California followed Texas with 101 companies. Taking these kind of considerations into account is Strategic Travel
TroopTravel turns Business Travel into Strategic Travel
When you build your strategies around increasing your Fortune 1000 client base, turn your business travel into Strategic Travel by using a system like TroopTravel which adds hundreds of pre-defined and personalized data layers to your corporate travel planning. You set your targets and we turn your corporate travel into strategic travel.
Register today and we will show you how to combine Strategy and Business Travel!