In a context in which remote work and hybrid work have gained unprecedented positions, it is worth questioning how company culture can be built. The post-pandemic era has brought new challenges: adapting to distributed work, employee burnout, tight labor markets for attracting and retaining talent, and the ongoing volatility within national and global travel networks.
However, with challenges come opportunities.
The power of face to face meetings
As virtual collaboration tools make companies more discerning about why and where they send colleagues, business travel is taking on new meaning as a progressively valuable and powerful generator of company culture.
Unparalleled advances in messaging and video software have empowered more than 40 percent of American workers to work remotely at least some of the time—and one in three employees now spend a whopping 80 percent of their work hours outside the office.
Yet for all those advances, research shows time and again there’s simply no substitute for meeting face to face: more than eight in ten executives prefer in-person meetings to virtual contact. And research shows face-to-face requests are 34 times more effective than those sent by email, and that a physical handshake promotes cooperation and influences negotiation outcomes for the better.
Organizational behavior experts argue that face-to-face meetings are the best way to capture a person’s full attention, cutting through the multi-task tendency that focuses on too many things at once.
However, by embracing change travel managers can emerge as cultural leaders. They must reframe how their company views travel: no longer as a commodity but instead as an investment in creating everyday resilience and meaningful connections that future-proof “how we work” in ways that align with culture’s changing course.
Travel teams must take an active, cross-departmental approach, working in conjunction with human resources, data, finance, DE&I, and sustainability. In this way, business travel becomes a key piece in building strong relationships within the company. And it also collaborates in forging a strong company culture that cuts across all departments.
The app that connects the dots
As we need to connect and to organize meetings in the most effective way, there is a tool on the market that allows you to do it in just a few minutes.
TROOP is a single, centralized hub that enables a scientific, algorithmic and data-driven approach to planning the most effective global meeting and events for your team, saving time and money while significantly reducing your carbon footprint.
Do you want to know more? Don’t hesitate and book a meeting with our team now!