Artificial Intelligence and Travel
Artificial Intelligence has been quite a buzz word in the tech industry in 2017. It will be even more talked about in the years to come. No doubt, we are living in an era where the way we work and live is changing rapidly. New business models and companies have changed traditional industries in few years only. It took Uber only 6 years of operation to completely change the way we are using taxis in cities. Artificial intelligence, augmented and virtual reality will lead the next revolution, especially in travel.
Artificial Intelligence will increase user experience
When we think about artificial intelligence in travel, there are plenty of areas where it could help us to improve the user experience. The way we plan, book and in the end travel will be impacted by this technology. But actually, artificial intelligence comes in place already before we actually know that we want to travel somewhere.
We are sharing some thoughts on where and how we believe that we will feel the impact of artificial intelligence and travel.
The quality of personal relations will raise
If you follow our blog, you know that we write a lot about the future of work and its location independence. Companies are built virtually, People will work from home office or from anywhere in the world, and our life becomes nomadic. In a nutshell: While personal interactions become more and more obsolete in the way we work due to the drive for efficiency gains, they become more and more important for our personal well-being. We talked about belongingness and the impact of relationships on happiness. With other words, human interaction will be replaced little by little with more efficient artificial intelligence in the value creation chain while we will focus more on in-person interaction with people we care about.
If you look at the travel industry, there are plenty of areas where artificial intelligence can still improve our experience. Some first applications are available already. Here are some more ideas:
Inspiration: Why can’t you read my mind? Is it so difficult to know what I want? If I would ask your best friend to recommend a place to travel to for you. Do you think, he or she would give a great recommendation? Most probably yes, since this person knows you (hopefully) well. The use of artificial intelligence for inspiration follows the same line. It will be able to inspire you with locations or experiences like someone who knows you inside out.
Planning & Booking: The first areas where you will feel the impact of artificial intelligence in travel will be the recommendation section. Think a bit about an Amazon for booking flights. Today, systems are passively recommending and guessing about your preferences. Tomorrow, systems will tell you why, where and how you will travel.
Airport Security: A big pain point for travelers and a great area for artificial intelligence in travel is in airport security and immigration. Immigration can already today being handled by intelligent systems.
Self-flying planes: A big areas for innovation is as well the way how we travel. After cars will be autonomously driving, other means of transport will follow. A system with hundreds of players (airplanes, cars, etc.) is much safer and efficient if individual decisions and behaviors are centralized in one place where all information comes together. Traffic jams and accidents will be a scenario from the past. Ownership of cars as well, but this is a different topic.
Concierge services: Customer service in general will improve in quality. No more mood changes, difference in knowledge or uncertainties will impact the quality of service. You will receive the service exactly the way you like it. Thanks to AI.
Looking at the application areas of artificial intelligence in travel, opens up possibilities which are fascinating and scary at the same time. We have to have in mind, that personal privacy is something we have to give away to a certain extend. Personal information, behavior and preferences will be available to artificial intelligence. Even if you don’t want to share your personal information, AI is like having a group of physiologists monitoring and interpreting your actions 24/7.